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    <loc>https://eliseansher.com/avatars-vision</loc>
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    <lastmod>2025-08-11</lastmod>
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      <image:title>Avatars Vision</image:title>
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  <url>
    <loc>https://eliseansher.com/preferences</loc>
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    <lastmod>2025-01-16</lastmod>
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      <image:title>My Profile &amp; Preferences</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/325a7cdb-034a-4c5d-ac63-6f5a788d0586/Sketching.png</image:loc>
      <image:title>My Profile &amp; Preferences</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/a3d57702-e731-4d32-8e25-beaee5f9a3c7/Mid-Fi.png</image:loc>
      <image:title>My Profile &amp; Preferences</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/a3d57702-e731-4d32-8e25-beaee5f9a3c7/Mid-Fi.png</image:loc>
      <image:title>My Profile &amp; Preferences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/e445ba25-e6c7-41b8-944e-a49ec2038442/Future+State+Map.png</image:loc>
      <image:title>My Profile &amp; Preferences - Make it stand out</image:title>
      <image:caption>Proposed information architecture update consolidates categories and focuses user attention</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/325a7cdb-034a-4c5d-ac63-6f5a788d0586/Sketching.png</image:loc>
      <image:title>My Profile &amp; Preferences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/4efe21c3-7a42-4a1b-b6fe-278cfc221ad8/Current+State+Map.png</image:loc>
      <image:title>My Profile &amp; Preferences - Make it stand out</image:title>
      <image:caption>Currently, communication preferences are spread across several categories and subheadings in “My Profile”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/7ec02caf-e345-4397-86c9-8d1773916c63/Cox+Thumbnail.png</image:loc>
      <image:title>My Profile &amp; Preferences</image:title>
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  <url>
    <loc>https://eliseansher.com/mcdonalds</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431565638-VPJHFV7NFGZ9FLDFJRJ2/Engagement.png</image:loc>
      <image:title>McDonald's Vision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431592488-MI3R6CKNO0RHVKJQUSN2/Games.png</image:loc>
      <image:title>McDonald's Vision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431593173-XCOAH3AAH7YKLSJK8SXU/UX+Enhancements.png</image:loc>
      <image:title>McDonald's Vision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431582357-QHDO1DY7YKFVXUUPDF6D/Partnerships.png</image:loc>
      <image:title>McDonald's Vision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1732835409563-4YELSNIV95E4B3MP3PDU/Spacer.png</image:loc>
      <image:title>McDonald's Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431593173-XCOAH3AAH7YKLSJK8SXU/UX+Enhancements.png</image:loc>
      <image:title>McDonald's Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431605743-XUESJYXS1GOK0SBAZUH8/All+Day+All+Night.png</image:loc>
      <image:title>McDonald's Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431582357-QHDO1DY7YKFVXUUPDF6D/Partnerships.png</image:loc>
      <image:title>McDonald's Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431565638-VPJHFV7NFGZ9FLDFJRJ2/Engagement.png</image:loc>
      <image:title>McDonald's Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431592488-MI3R6CKNO0RHVKJQUSN2/Games.png</image:loc>
      <image:title>McDonald's Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1733431605743-XUESJYXS1GOK0SBAZUH8/All+Day+All+Night.png</image:loc>
      <image:title>McDonald's Vision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/6ba0f1f0-6e50-4d9d-a2f5-a94e94c39e23/McD+Thumbnail.png</image:loc>
      <image:title>McDonald's Vision</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://eliseansher.com/ai-search</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/65fe2d99-4e3d-4c8b-b813-bc7cd3c2ab74/Tables+%E2%80%93+1.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>Before: Researchers use nested tables to hide duplicate documents in the agency search tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/060bd775-a5e0-4e9a-967a-d5055e2db032/Tables+%E2%80%93+2.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>After: Users recognized our Add Results nested tables from the familiar UI pattern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1985e6f3-3c5f-4919-b72a-1cbfbd42be64/Context+Clues+1.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>Before: Users found the contextual information difficult to find on the page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/f3a8d346-f14f-4d6f-8120-276ff0d73ea1/Context+Clues+2.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>After: I simplified the copy making it easier to read.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729930799612-W6BIZMH8XJDEAHE18MYS/sketch.jpg</image:loc>
      <image:title>AI Search - Sketch</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729930799366-Y8AAFH9084PF72QIZOUV/wireframe.png</image:loc>
      <image:title>AI Search - Wireframe</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729930800343-I7EF64UR2M3MOIF50ML7/mid-fi.png</image:loc>
      <image:title>AI Search - Mid-Fi Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729930800666-GMW3RZLU1BIFA55K90X6/hi-fi.png</image:loc>
      <image:title>AI Search - Hi-Fi Design Comp</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/25f81be9-70a3-4e2c-b9e4-5fb3eb597b80/Explainable+1+%E2%80%93+2.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>Before: Users were very eager to understand what similarity meant to our data model.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/54d4cb7a-d8ae-4ff9-8460-ed69534b656c/Explainable+1+%E2%80%93+1.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>Testing: I tested many different layouts to maximize readability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/e0af2f69-f158-422c-a1de-528be0186666/Explainable+1.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>After: Ultimately, users preferred a stripped-down, scannable version.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/707bd38b-0753-4b35-acbd-2d13ab9cca85/Inline+buttons+1.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>Before: Users could not easily find the Add Results (formerly "Expand") in a pop-over.Before: Users could not easily find the Add Results (formerly "Expand") in a pop-over.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/480903a4-74ce-4527-80ac-921fbd02f276/Inline+buttons+1+%E2%80%93+1.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>After: Users easily discovered Add Results with an in-line button and tool tip.After: Users easily discovered Add Results with an in-line button and tool tip.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/6f7d257f-23ee-4b97-9076-62a1942447a8/Feature+labels+1.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>Before: Users could not easily intuit what features did from their names.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/daf2e027-5f7d-4593-a000-eb08f9dbc63e/Feature+labels+2.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>After: I renamed our features to better reflect their intended use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/0d16c36d-63ed-4d4b-a430-99964d8b798a/Tagging+%E2%80%93+1.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>Before: The agency search tool uses checkbox columns to add documents to tag groups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/4cc3f3fb-7965-4554-8e9c-bb0d732e6e07/Tagging+%E2%80%93+2.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>Testing: Users were confused between similarity score and adding tags.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/93aaf2bf-17fe-4fbc-a95c-b1346e45f464/Tagging+%E2%80%93+3.png</image:loc>
      <image:title>AI Search</image:title>
      <image:caption>After: Users liked adding tags in a pop-over interaction better than the checkbox columns.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://eliseansher.com/ai-coverage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729969984740-J7YUHX0J0SZ4VVHQC0ZI/sketch+1.png</image:loc>
      <image:title>AI Coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729969984517-9EH2N9MS50XZV4BBKELT/sketch+2.png</image:loc>
      <image:title>AI Coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729968455778-F3TK3EE33U04SKERGNTY/Eduardo.png</image:loc>
      <image:title>AI Coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729968455775-6287DXPTSCRTTB1JRUAI/Hillary.png</image:loc>
      <image:title>AI Coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729968457285-21FLB7MMS2TP6HNLGFXW/Nilay.png</image:loc>
      <image:title>AI Coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729968457779-TE41SEO3XJR4B00FX318/Sophie.png</image:loc>
      <image:title>AI Coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729969984740-J7YUHX0J0SZ4VVHQC0ZI/sketch+1.png</image:loc>
      <image:title>AI Coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1729969984517-9EH2N9MS50XZV4BBKELT/sketch+2.png</image:loc>
      <image:title>AI Coverage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://eliseansher.com/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1736809659166-O4NQEHSIO6CCEBSW0ZIF/3.png</image:loc>
      <image:title>Global Events CRM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1730255336932-4HWKYDK5EL2KL19S5E18/HippolyteNana-Ouagadougou.jpg</image:loc>
      <image:title>Global Events CRM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1730255337053-VY010E34X4XKE1VYAKM4/Nazisli-Hamid-Pakistan.jpg</image:loc>
      <image:title>Global Events CRM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1730255339036-W795FS36E043TAOFMX5W/SubhashiniRanaProtocol-Kathmandu.jpg</image:loc>
      <image:title>Global Events CRM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1730255339955-3U32PF414POQPNRVQ1EM/RosarioFlores-MonterreyMexico-lowres.jpg</image:loc>
      <image:title>Global Events CRM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1628037724889-X2725JLZX3W2A4WJX44B/IMG_6823.JPG</image:loc>
      <image:title>Global Events CRM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1628087395947-LQRM97XCYNPTQLMZF25R/NNF.png</image:loc>
      <image:title>Global Events CRM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1730098666657-3J5XKFYF40WOEBRZM5JR/048D21B9-D4D1-478A-9D61-37E02808CA6C.jpeg</image:loc>
      <image:title>Global Events CRM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1730098854397-3EAZ13ARKALHW9HR7DGS/IMG_5057.png</image:loc>
      <image:title>Global Events CRM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1730255491032-W59S5WN05TO83NJT4F40/IMG_9995.jpeg</image:loc>
      <image:title>Global Events CRM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5512a5cee4b00232fd4f8ef8/1730098672209-XR4EK419YKTOUCG480DW/IMG_5042.png</image:loc>
      <image:title>Global Events CRM</image:title>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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