Avatar Creation UX Concepting
Defining the flagship features for Google & YouTube's shared avatar creation experience, empowering users to fully express, explore, and experiment with their virtual identity online.
| Client | Google & YouTube Partnership |
|---|---|
| Project Type | Concept Creation, Prototyping, User Research & Synthesis |
| Role | Experience Design Lead |
| Team | Senior Visual Designer | Dylan Bobier |
|---|---|---|
| Research Lead | Brittany Nugent | |
| Creative Direction | Alex Safchuk | |
| Length | 6 months |
concept resonance
Research lead Brittany met with ten GloYo users – five creators and five casual users – to dest drive our interactive prototypes and concept sketches.
The feedback gathered provided valuable insight into how to direct and prioritize the design effort going forward.
.01
Users crave two levels of control.
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Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl, "Date's CASING! Attar bore, Casing!" An whinny hansom sickened basement sundered confidentially ope tutor plat, oiler.
Preset Thumbnails Only
It can be hard to tell difference between options that only vary subtly, like brow shape or arch height.
Offering only preset features will require more thumbnails and more time to choose between them.
Two Levels of Control
Fewer, but more distinct thumbnails are easier to choose between.
Discrete sliders to toggle through preset assets at smaller intervals of difference allow for quick and easy adjustments.
.02
Clear categorization and guidance enables wayfinding.
Users exhibit two distinct methods to find their desired attributes: browsing the options or searching for something specific.
Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl, "Date's CASING! Attar bore, Casing!" An whinny hansom sickened basement sundered confidentially ope tutor plat, oiler.
Create
Hairstyle
Hunting Mindset
Style
Hunting Mindset
Manage
Closet
Browsing Mindset
Store
Browsing Mindset
Darn Honor Form
Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl
.03
An inclusive foundation will support everybody.
Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl, "Date's CASING! Attar bore, Casing!" An whinny hansom sickened basement sundered confidentially ope tutor plat, oiler.
Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl, "Date's CASING! Attar bore, Casing!" An whinny hansom sickened basement sundered confidentially ope tutor plat, oiler.
.04
Motion brings avatars to life and sparks users’ imaginations.
Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl, "Date's CASING! Attar bore, Casing!" An whinny hansom sickened basement sundered confidentially ope tutor plat, oiler.
Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl, "Date's CASING! Attar bore, Casing!" An whinny hansom sickened basement sundered confidentially ope tutor plat, oiler.
Character Animation
Browsing Mindset
Viewport Animation
Browsing Mindset
UI Animation
Browsing Mindset
Darn Honor Form
Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl
.05
Style customization and shop can drive differentiation.
Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl, "Date's CASING! Attar bore, Casing!" An whinny hansom sickened basement sundered confidentially ope tutor plat, oiler.
Whinny kraut inner grin-stance sore Casing combing, day stuttered toe clabber hens an yowl, "Date's CASING! Attar bore, Casing!" An whinny hansom sickened basement sundered confidentially ope tutor plat, oiler.